Overview

ASINs Insight Tracker is a feature to help a seller when reviewing the performance of a product inside Helium 10. Over time, the seller won't be able to easily see the changes that have occurred to that product in relation to the KPI measured. Helium 10 offers an Alerts tool that detects events for monitored products. We want to lay the Alerts events over product KPI graphs so that sellers' can get insights into why certain products are performing how they are.

People Problem Statement

“As an active Amazon seller, I would like to see the events detected from the Alerts tool in comparison to my product(s) KPIs so that I can gather information and insight on why certain trends or changes are the way they are.”

User Flow

As a team, we worked on what the end-to-end experience would be by creating a user flow chart.

Exploration

In this phase, we explored all the different options we had without any limitations.

Iteration

We have been through several iterations due to the engineering constraints we were informed of. Having those constraints and feedback in mind we presented these screens as our initial final design.

Implementation

After we finalized the designs, we worked with the engineering team to implement them into Helium 10. It took about two weeks to finish the backend and another two weeks to finish the frontend.

Some of the iterations needed were:

• Updating copy for the toggle tooltip and null state

• Overall size of the graph tooltip for the null state and product details to be the same

• “Click a point to impact” to be changed to “Click a point to View All alerts”

• All graph tooltips with an alert show the button “Click a point to View All alerts”

• The graph to have blue lines whenever the product has an alert on that day

Design - Member’s Dashboard Graph

In these designs, we updated the button copy to “Click a point to View All alerts” to remove possible friction for our users. An engineer pointed out a metric comparison component on the graph and how we needed to add that into the graph tooltip. We updated a design that included this metric comparison.

Final Designs

June Bigger. Better. Launch!

Helium 10 hosts a monthly product webinar where we share all the product updates and new features for our Helium 10 users. On June 16, 2022, we launched the ASINs Insight Tracker, which is currently only available for our Platinum and above users. If you’re interested in learning more about it, you can click this link to watch the webinar.

Conclusion & Learning

ASINs Insight Tracker was my first project at Helium 10, where I watched my designs being launched and presented to our users. When working with the engineering team to implement the designs, I got the chance to give my design feedback and learn from their perspective on what the constraints were from their end.

I’m interested in seeing the user feedback to understand what the next step looks like for this project. I’m happy that my designs will contribute to helping our users be successful Amazon sellers.